COVID-19 Info | Information sur la COVID-19 | COVID-19 Vaccine Vaccine Receipt | COVID-19 Self-Assessment
  • Follow us:
Sign In FR

Middlesex-London Health Unit

🔍Search

Promoting and protecting your health and that of your family, neighbours and community

Search

News

All News

October 4th, 2024

Middlesex-London Health Unit Updates Community on Status of Legionella Outbreak

The local outbreak of Legionnaires’ Disease, declared by the Middlesex-London Health Unit in…

August 26th, 2024

Heat Warning Issued For The Region

Environment and Climate Change Canada has issued a Heat Warning for London and Middlesex County…

August 12th, 2024

Middlesex-London Health Unit Continues Investigation Of Outbreak Of Legionnaires' Disease

Middlesex-London Health Unit is providing an update to the community on the ongoing outbreak of…

August 9th, 2024

Health Unit Confirms First Local Human Case Of West Nile Virus This Year

The Middlesex-London Health Unit is reporting the first locally-acquired human case of West Nile…

Inner Nav

Health Unit Says Smoking in Movies is Not Academy Award Worthy

Posted by on

London, ON – While Hollywood is preparing to roll out the red carpet for Sunday night’s 85th Annual Academy Awards, One Life, One You, the Middlesex-London Health Unit’s Youth Engagement Team is raising the red flag about tobacco use in film. As part of the International Week of Action on Smoke-Free Movies, which runs from February 19th to 24th, local youth are pointing out that almost 90 percent of this year’s Oscar-nominated films rated for younger audiences (PG or 14A) depict tobacco use.

“With the Oscars right around the corner, we know that people are talking about movies. We want one of the topics of conversation to be the impact depictions of smoking in movies can have on youth and their decision to start smoking,” says Linda Stobo, Manager of Chronic Disease Prevention and Tobacco Control with the Middlesex-London Health Unit. “Research data suggests that 44 percent of the estimated 300,000 Canadian teens who smoke, first lit up because they saw a character smoking in a film. We need to reverse that trend.”

A review of Oscar nominated films released in 2012 shows that 61 percent showed tobacco-related imagery. Of these films 88 percent were rated either PG or 14A in Ontario, exposing young viewers to depictions of smoking and tobacco use.

In November of 1998, tobacco companies in the United States entered into a legally-binding agreement with state attorneys general that prohibited paid brand placement in entertainment accessible to young people. Despite this prohibition, depictions of smoking in movies increased between 1998 and 2005, particularly in blockbuster films.

“Hollywood plays an important role in shaping popular culture and fashion trends. What young people see on screen can play a big role in how they behave themselves,” says Scott Navarro, Youth Leader with the Health Unit. “Even though tobacco use has been on the decline in recent years, the amount of smoking that’s in films gives a misleading impression of reality. The film ratings system needs to be changed so that our youth aren’t exposed to these images and aren’t tempted to start smoking.”

Several studies conducted in the United States and New Zealand over the last few decades have suggested that the more teens see tobacco use in films, the greater the likelihood that they will start smoking themselves.

For more information visit the ‘Hooked by Hollywood’ fan page on Facebook or www.smokefreemovies.ca.

Media Contact:
Dan Flaherty, Communications Manager, Middlesex-London Health Unit, 519-663-5317 ext.2469 or 519-617-0570 (cell.)

Spokesperson:
Linda Stobo, Manager of Chronic Disease Prevention and Tobacco Control

Tags: media release, smoking, academy award, movies, One Life One You