The Baby-Friendly Initiative:
- Is a global, evidence-based approach that increases the health and well-being of all children and families
- Protects, promotes, and supports breastfeeding
- Is for hospitals and community-based health organizations
- Has 10 steps (PDF 27KB) that organizations need to follow to become designated as "Baby-Friendly"
- Requires compliance with the World Health Organization's (WHO) International Code of Marketing of Breastmilk Substitutes and subsequent relevant World Health Assembly Resolutions.
All Health Units in Ontario have been mandated to implement the Baby-Friendly Initiative. Other health care organizations (eg. Hospitals, community health centres, family health teams) in the province are also being encouraged and supported to adopt these best practices for prenatal and postpartum care. Middlesex-London Health Unit was formally designated as Baby-Friendly in December 2015.
Where can I get more information?
- Breastfeeding Committee for Canada
The national authority for the Baby-Friendly Initiative is the Breastfeeding Committee for Canada (BCC). This website has a number of documents related to BFI, the Code, the designation process, and much more.
- Health Canada
Information about nutrition for healthy term infants can be found from Health Canada.
- World Health Organization
- Recommendations for promoting proper feeding for infants and young children can be found from the World Health Organization
View, download and print the
Baby-Friendly Initiative Poster
We offer many types of breastfeeding supports for you and your baby.
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- Prenatal breastfeeding classes
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- Infant Growth/Development and Breastfeeding Drop-ins
- Breastfeeding videos