FOR IMMEDIATE RELEASE
February 11, 2010
London, ON –
There’s a new ally in the fight against sexually transmitted infections (STIs) and misinformation about sex: the Middlesex-London
Sex Squad. The team of cartoon superheroes is part of Adventures in Sex City, a new online game launched today by the
Middlesex-London Health Unit. The game is part of www.getitonlondon.com, a new micro-website aimed at
teens and young adults that provides information and resources about sexual
health. Adventures in Sex City was
developed in partnership with local youth and Mind Your Mind, an award-winning,
London-based, nonprofit organization affiliated with Family Services Thames
Valley and with support from the Perth District Health Unit.
“Reaching
teens and youth is a huge challenge for us, that’s why
we worked directly with them to develop a resource that would catch their
attention while providing important information in a fun way,” says Shaya
Dhinsa, Manager of Sexual Health at the Middlesex-London Health Unit. “We hope
that a lot of young people visit our site, and that while playing the game they
get useful information about sexual health.”
In Adventures in Sex City players can
assume the role of one of the four superheroes who make up the Middlesex-London
Sex Squad:
-
Captain Condom, a scientist, who, after
a freak lab accident is now half man, half condom;
-
Power Pap, a sexually active woman who
believes strongly in getting tested
regularly;
-
Willy the Kid, because he never grew
taller than four feet, he joined the Sex Squad to prove that size doesn’t
matter;
-
Wonder Vag, a
virgin who believes in true love and promotes abstinence until marriage.
By answering
sexual health questions correctly, players can defeat the evil Sperminator, who
threatens to infect Sex City. While playing the game, players can click on the Myth Maniac, a mysterious ally of the
Sex Squad, who demystifies commonly held beliefs and myths about sexual health.
In addition to
Adventures in Sex City, visitors to www.getitonlondon.com will find information about the
Health Unit’s Sexual Health Clinic, downloadable posters, videos, links to helpful
websites and a wide range of sexual health information.
Media contact:
Dan Flaherty, Communications Manager,
Middlesex-London Health Unit, 519-663-5317 ext. 2469 or 519-617-0570 (cell.)
Spokespeople:
Shaya
Dhinsa, Manager of Sexual Health, Middlesex-London Health Unit